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Top Reasons For Link Building

January 8th, 2010 admin Comments off

Some quarters in the Internet community like to believe that it takes around six months for a new website to get indexed on Google, and this might also be the case with other search engines. But there certainly is a faster way to have your website indexed on Google, it is through link building. In link building, you get in touch with other website owners or webmasters by emailing or calling them, and getting them to link their website to your own. There are currently three types of links: one-way inbound links or links coming in to your website; reciprocal links or mutual links between your website and the other website; and three way links. Three way links are actually a ploy by webmasters, who own multiple websites, to build up a specific website. With a three-way link, webmasters will link your site to their site. In return, they will ask you to link to the website they are building up. Link building is the one aspect of SEO that is the most time-consuming. But if you are a website owner, it should be on your to-do list because of the following: Faster indexing on Google Aside from marketing your website, one of the most important things you should do is to tell the search engines about your website. Left alone without link building, it will take about six months to get Google’s sand box. With links, Google indexes your website for as short as within 24 hours, especially if the links are coming from old websites with high Page Ranks. Search engines have indexed those websites time and again. Top ranks On Search Engine Results In 2006, an SEO contest was held in the Philippines to determine what SEO techniques are very effective in getting a website to the top of search engine results. Guess what technique the winners of the SEO contest used? If done right and persistently, link building will get you at the top of search engines. Make sure that the anchor text to your website contains your keywords in the anchor text. Anchor text is the text on the other website that hyperlinks to yours. Generate Traffic Link building is also a great way to drive traffic to your site. Since your link partners have their own set of visitors, you increase your chances of those visitors finding you if your sites are linked. Prospects for Useful Partnerships Your link building efforts will ultimately lead you to other sites that are strategic to your website and your business. Chances are your link building prospects are also linking to your direct competitors. Don’t overdo link building though. Google once applied a dampening filter when it found out that the average content-rich website took one year to link with 100 other relevant links, but found a similar website that had 200 to 300 per month. This is because the overdone link building efforts were seen as efforts to manipulate Google’s results. SEO experts believe this is what happened to the websites that disappeared from the search engine’s index altogether.

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Top Reasons To Hire A Link Building Company

January 8th, 2010 admin Comments off

Link building has never been on the website owner’s list of favorite things to do. It is time-consuming, but then again, a website never gets to the top of search engine results without any links to it What does a website owner do if he is not fond of doing it himself? Hire a link building company to do the link building. Outsourcing your link building may cost a lot of dollars, but there are reasons that tip the balance in favor of outsourcing. Link Building Takes Time If you don’t have the time for link building, chances are, you’ll never have other websites linking to you, unless if other website owners find you first. It Takes Strategy Don’t think that it only takes an email to get other website owners to link to you. The reason why link building takes time is because most website owners or web masters do not respond on the first try, or even on the second. Keep in mind, there are so many other websites trying to get as many links as they can. This floods the webmaster’s inbox. It definitely takes a strategy and a bit of creative thinking to get webmasters to notice you and make it impossible for them to refuse your request for a link. Link-building companies make your life easier because they’ve been at it long enough how to get the intended results right away. It Can Be Frustrating When you try link building, you are trying to sell your site to other website owners, which is not an easy thing to do if you are a new website. Expect website owners to reject your sales pitch on the first attempt (sales is a field of rejection). This makes it very worth it to outsource link building; link building companies are used to the cycle of contacting webmasters or website owners, making a follow-up, and facing rejection. Important In Search Engines The triumvirates of Google, Yahoo! and MSN have factored in link popularity and link quality in their search engine algorithms. Thus, your website will not rank if you don’t have any links to your site. Link popularity is measured according to the number of inbound links to your website. Link quality, on the other hand, evaluates the quality of the links. Link building companies can get you those quality links since, in all likelihood, they already have a database of the websites related to your own. In choosing a website, check out their link building strategies, whether they really take the time to find the best sites that are related to your website or just generally harvest and link. There’s a very good reason for this. Google once penalized websites that scooped 200 to 300 sites in one month. Some websites even disappeared from Google’s index altogether due to a dampening filter. The overdone link building efforts were though to be the link-building version of spamming. Other content rich websites take one year to build 100 relevant links.

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