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Top Twelve Real Estate SEO Tips

January 20th, 2010 admin No comments

Top Twelve Real Estate SEO Tips Getting to the top of search engine results pages is such a hard thing to achieve these days and even more so for a realtor. Do a simple search such as “real estate for sale Orlando” for example and you will be distressed to learn that there are over Twenty Four Million pages on the internet competing for top ten positions in the SERPS (search engine result pages)! This article is provided so you will find the real secrets of search engine ranking. It is specifically targeted at Google but will also work just as well for Yahoo. com and Bing. com. Follow these ten techniques faithfully and you will see dramatic results in your position over time for specific key phrases that can convert for your real estate business: 1) Key Phrase Research Before you do anything else you need to know what people are really typing when they do a search  to find real estate and property for sale in your area. To find out you need to spend several hours looking through the data provided by Google , Overture (Yahoo) and Bing. To discover these gems you will need to use such tools as there are available  like the Google External Key Phrase Suggestion Tool and Wordtracker. I’ll do an in depth guide how to use these tools and determine what you really must know in a future post… 2) The Importance of Key Words in the Web Page Title Once you know which key words and phrases people are really typing then you should create pages that match those searches and add the phrase itself in the title tag of the web page html coding. Place your title text in between the two title delimiters: WHATEVER PHRASE & some other words 3) Meta Tags & Descriptions In the non visible part of the html page there are elements called the “meta tags” where you may add description and key words relating to the particular page in question. Notice I said to the page and not to the site? It is important to always remember that what you are trying to achieve is a higher “page rank” not a higher “site rank”… Simply use your key phrase that is the target of your effort for the particular page judiciously in the “header” part of the html code for the page i. e. in  between the part that starts “” and ends “”. Here you will put two tags: 4) Image Alt Tags Whenever you add an image to a web page you have the opportunity to add some text in what is known as the “alt tag” like: <img src=””http://www. xyz. com/the” alt=””WHATEVER” /> 5) Key Word Density Try and achieve a “key word density” of around 1. 6% to 2. 8% in the visible part of the web page. To achieve that simply divide the total number of words by the times you need to appear with your key phrase. ( Times Your Phrase Appears / Number of Words )  x 100 = KWD E. G. Key phrase appears 7 times in a page of 498 words therefore your KWD is calculated: 4/498 = 0. 014  then 0. 014 x 100 = 1. 4 so KWD = 1. 4% 6) Key Phrases in URLs Try to use the phrase itself as part of the Url. Example: If the phrase is “real estate listings New Haven CO”  then either put the page in a directory called ” real-estate-listings-New-Haven-CO ” and call the page “index. html” or call the page ” real-estate-listings-New-Haven-CO. html” Alternatively you could also consider buying the domain ” real-estate-listings-New-Haven-CO. com “. 7) Maximize the Value of the First Link Google reads your webpage like an English speaking human i. e. top to bottom and right to left. The most important link to Google (the one it gives the most weight to) is the first link on the left at the top. Many people make the mistake of making this link to “index. html” or similar with the anchor text “home”. For a realtor the word home can work but better to replace this with your key phrase and make the link to “/” and not to “index. html” (see the next tip!). 8)Avoid Duplicate Content Google will actually penalize your site for duplicate content. The problem is that Google cannot tell the difference between a web page at “http://www. yourdomain. com/” and “http://www. yourdomain. com/index. html” and, although they are in fact the same thing, it sees them as two different pages but with the exact same content… For this reason it is very important not to fall into the “index. html” trap! 9) The Importance of a Good Navigational Hierarchy Google is very much for making the user experience the best that it can be and for this reason loves a site that is easy for the user to navigate. To ensure that your site benefits from this preference you need to make the “family tree” of your site very intuitive to use by creating and using  sub categories where appropriate and by then ensuring that the top(s) of each tree have easy to follow links that descend into those subcategories. Obviously the top of the tree should begin on your index. html page. Create then a “site map” of all your pages (there are many tools available for free to do this like this one http://submitgooglesitemap. com/) and submit this site map to Google at  http://www. google. com/webmasters/tools 10) Competitive Key Phrase SERPS Analysis You need to understand that the top ten sites that appear in Google’s results do so for a reason (or in reality for several reasons) and that it is because they best fit the filtration system applied by Google known technically as the “algorithm“. Google applies logic and a convoluted recipe that dates back to its original patent over ten years ago where it scores a page or “ranks” a page based on several criteria (many of which are not overtly disclosed!). The key to your success is in analysing the results that do exists and reverse engineering the possible “whys?” using diligent research to discover what evidence there exists on the web that could show the “hows” of a particular SERP result… The most important thing is to know (and to understand) what your competitors are doing to achieve high rankings. Again there is not enough space here to show all the techniques necessary here but essentially you need to work out what back links the page enjoys and then to reproduce the same quantity and quality of those back links to your own site and then add some more… 11) Good Quality Back links Perhaps the most important part of SEO is in the development of good quality one way links or “votes” pointing to your web pages. This is one of the most time consuming elements of search engine optimization as it requires literally thousands of these back links if you really want to succeed and finding thousands of site owners willing to link to you without you offering to link back to them is a very difficult thing to achieve as you can imagine. Not only do you need to get several of them they also need to come from reputable places and getting the wrong kind of back link can actually lead to getting your site blacklisted in Google if you are not careful. Do not be tempted to fall for the many offers to “submit your site to x thousand directories” or similar as more often than not you will end up with the wrong links from, very much, the wrong neighbourhood. The key is to do it yourself or to employ a search engine optimization specialist who knows what they are doing. What you cannot afford to do though is ignore it as it is the area of SEO that can and will make the most difference. 12) The Importance of Video and Virtual Tours for Real Estate SEO Purposes Making videos and submitting them to the right places can make a huge impact both short and long term to the success of your real estate business. The success of video sites such as YouTube and DailyMotion to name but two shows just how popular video on the web is becoming. More and more people are expecting realtors to have video and virtual tours on their property listing pages… The good news from an SEO standpoint is that there are three wonderful benefits of this and they are: a) Virtual tours really do help to sell listings and can make the difference between buying an MLS listed property through your business or someone else’s. . b) The back link “votes” you can get from the more popular video portals is tremendous and, simply put, the more video/virtual tours you create and submit the more votes you can get… c) Google, having paid $1. 6Bn for YouTube is actively seeking many ways of incorporating video into its search results and more and more we are seeing videos and virtual tours on the first three pages of results. (By the way if you aren’t on the first three pages of results you may as well forget it!) Following these simple yet time consuming techniques will allow you to compete strongly with most of your competitors as long as they are not actively employing the services of a competent SEO specialist (most don’t) and, thus, you should be able to rank highly in time. Yes it does take time I am afraid but with the correct strategies you can and will  beat your competitors to those elusive inquiries and ultimately to sell more real estate through your web site. Unfortunately there is no magic wand or silver bullet to achieving real estate search engine optimization but careful research and due diligence will and does prevail time and time again allowing you to seriously generate more inquiries and more sales.

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Six Tested SEO Tips

January 17th, 2010 admin No comments

It seems qu' currently, each one is an expert SEO. Qu' it don& amp; #039; one T to explain you, they& amp; # 039 qu ' is; named even Reexperten in SEO with very little l' technical background and not them certificates to support it. To test, an expert qualities SEO (an expert right) to find frustrating a task for of Webmasters. An early turn of the black hat was, the whole white sector on the side with the keyword on side in the white color of moulding (white letters on a white background) to fill. If the side on l' screen was considered, it normally looked at with five or six deposits of keyword, but, if you considered the HTML, you would see that the keyword 300mal page to say. L' idea was d' to use the project of sight and not to mislead the color, in seeing with l' one of l' human eye side however charged with key words the search engines qu' to be seemed to be able you are charged with key words. Manufacture a d' place; installation which tightens of Projektoren. D' a share, should place the personnel of menu and the graphic heading to you on a position similar to each side. When the project of your d' place; installation for Projektoren is interesting they hold on turning over to your d' place; installation. If you n' do not be, l' user to hold who visits your d' place; installation, means it that your SEO n' is not indeed effective. Information removes all on and under waitings. It holds l' balance what l' company will make and what you would like to obtain. Some Webmasters wait for a consequence of night on their countryside d' optimization of engine. They must also note if this person must receive l' impact – or access, to which that l' impact has – the modifications necessary the Webs cultivated to site and to receive with l' interior l' purchase for the SEO initiative total. Transformations of remark are used, to include/understand remarks of project in the code of d' source; background, if a siteseite is manufactured. Transformations of remark should be used only to add instructions or advertisements your HTML-Code; these transformations uses front, artificially to increase the schlüsselwortphrasenzählimpuls/-nähe of sentence of keyword for of Schlüsselwortphrasen arranged. Google considers a rank on side by l' relation analyzes, more Web pages binds your Webs site which higher classification. Some Webmasters can too mutually cause a multiple Web with the different field name site this all relation. This one is the worst form the hat postpones seo technical. That the first Web was bought site since that by d' others, but not before qu' they n' these relations eliminated on side. That qu' only arrived, after qu' they had ensured a strong position in SERPs. Was this calculated operation? It was meant, to press on borders good SEO and to get rid the proof then, before qu' Search cannot l' to prohibit with engines? Perhaps. But we& amp; #039; L to probably never know. It n' is not hard to develop a Web page which follows the directives and does not break of Webmasterrichtlinien in force. There is to be able to help 5 SEO and 5 5 intermediary techniques advanced of the beginner, in your SEO the efforts. However, these 5 abuses receive prohibited a Web a site if and if it is crawled by driving Search or submits a d' report/ratio; a surfer of network

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Link Building Tips

January 14th, 2010 admin No comments

Link building is an extremely important part of any online marketing campaign. Since page rankings with the major search engines are influenced by the number, as well as the quality of links that direct traffic to your website, knowing how to formulate and execute a link building campaign is imperative.

The first step in any link building campaign should be to make sure that links exist on sites that you already do business with. It is usually simple to get links in such places, and they will more than likely remain there for quite an extensive amount of time. When starting out, make sure to have links in the following places:

• Vendors and suppliers websites.
• Trade associations.
• The Chamber of Commerce.
• Friends’ websites.
• Customers’ websites.
• Trade groups and associations websites.

Once your links have been placed with the aforementioned sites, there are numerous other steps that can be taken to efficiently build links.

Directories and Verticals

If you are serious about your website, you will definitely want to have it listed in all of the major directories, and if your website is industry specific, being listed with an appropriate vertical that services your industry will be extremely valuable. Major directories to be listed in include:

• Yahoo
• GoGuides
• Joeant
• DMOZ
• Business

Some of these major directories charge a fee, while some are free of charge, but do take longer to list your link. If you need to find out if your industry is serviced by a vertical, a quick search on the Internet will provide you with the answer.

How to Obtain Links

There are a variety of places, as well as ways in which to obtain links. There always seems to be a difference of opinion among webmasters as to what works and what doesn’t work when it comes to link building. You will need to examine your specific needs, as well as what kind success you hope to have with your website in order to determine what will work for you. Some of the ways to obtain links are as follows:

• Unique Content-Having unique content on your site may draw webmasters who place a link to your site on theirs. This is often referred to as a “natural link. ”
• Reciprocal Links-This is simple, you trade links with another website. This is usually only beneficial if both websites are targeting the same market, but are not in competition with one another. This is commonly referred to as “link trading. “
• Writing Articles-Getting articles published online that you write is a great way to build links, as it affords you the opportunity to place a link to your site within the text of the article. Hence, the more articles you write and get published, the more links you will be gaining.
• Message Boards and Blogs- Adding a link within the signature line of posts that you make to message boards and blogs is a good way to get free advertising and build links. However, be sure to only post on high quality sites, and only on those sites that pertain to the essence of your own websites’ content.

Another way to find places for your links is to simply search for them! There are virtually thousands of sites that will allow you to place a link for free, or for a very nominal charge. To find these sites, use any major search engine and type in any of the following search phrases:

• “submit a site”
• “submit your site”
• “submit a URL”
• “submit your URL”
• “list a site”
• “add a site”
• “add your site”
• “add a link”
• “add your link”

You will discover many different sites where you can add your link. Do a bit of research, and make sure that you are placing links on quality websites that are offer relevant, authoritative information.

Since there are so many different ways to build links, you are sure to find a way that works great for you, and that will raise the ranking of your website. Remember that it is the quality of links, and not necessarily the quantity of links that is important.

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Tips for the Successful Link Building

January 13th, 2010 admin No comments

At first I want to tell you something about link building basics. Link building is about getting inbound links to your website /link popularity building/ and it is one of the most important aspects when evaluating the quality of a website. Our intention is always to get more visibility and traffic to our website through these links. It is a part offpage search engine optimization /SEO/ and you have to do it, when onpage optimization is done correctly.
With link building you will improve your link popularity and that is important because every search engine /Google, MSN, Yahoo . . . / now consider them as a part of their ranking algorithms. It is inevitable part for achievement TOP 10 position in search engines and for the good Google Page Rank as well.
For those who don’t now what the page rank is, here’s the explanation. Google is measuring the importance of the websites with the scale for ranking called pagerank /it is from 1-10/. When you install the Google bar, there you see the pagerank of your website, the higher is the better.
But now, let’s start with link building process. We know 2 types of link building in term of linking:
1. One-way link building
2. Reciprocal link building
The first one gives more importance but it’s harder to get. Here are some simple but effective tips.
1. Getting one-way link is not so easy, because your website must provide some useful and quality information for your visitors so they will link to your site without asking them. Be sure to always create on your website an important page and name it “Links to us”. It helps your visitors to copy and paste the HTML code to their websites; you can also create a small banner ad. If your information on your well designed website is interesting, useful and up-to-date people will certainly link to you without asking. These sort of inbound links are natural and valuable, but this is not the only method to get one-way links. Here is the next:
A, Submitting to the popular and niche directories /the most important free directory is DMOZ. org and paid Yahoo directory/.
Find for your website suitable directories and pages accepting your site. Put into Google, Yahoo and MSN the following word and keyword combination:
“add url” “your keyword” “no backlink required” ,
“submit url” “your keyword” “no backlink required” ,
“submit link” “your keyword” “no backlink required”
By typing these queries to Google you will directly find thousands of one-way links.
B, Submit your website to the article directories
Write an interesting article about your business or interests, but never trade in your article. Try to provide interesting information. If you don’t have time write or you don’t know how to do it you can hire some freelance writer who will do it for few bucks.
Search for article directories, simply type a query to Google:
“submit your article”,
“submit article”,
“add your article”,
“add article”
With these queries you will find hundreds of free article directory sites!
Don’t forget to promote your articles and website at digg. com, del. icio. us, technorati. com, furl. net, rawsugar. com, simpy. com, shadows. com, blinklist. com, my. yahoo. com, google. com/reader, my. msn. com, bloglines. com/help/share.
C, Submit your website to the forum sites
Another way to generate one way links is by participating in forum debates. There is also the possibility to leave your signature and URL. Many forums allow you to register, add a relevant comment or thread and sign your comment with a website. Some forums are so popular and visited that search engines visit them often and can generate a free traffic for you.
D, Leave a comment on other blog sites.
Search for the blog sites related to yours where you can leave a comment.
Type a query to Google:
“Leave a comment” intitle:”your keyword”
“Leave a response” intitle:”your keyword”
“Leave a comment” “your keyword”
“Leave a response” “your keyword”
Always read the corresponding article /blog/, make only on-topic and useful comment, but be careful not to spam.
If you have a blog site, be sure to submit it to blog directories.
E. Press release distribution
Next possibility to get one-way links and visibility is to submit a press release about your site to PRWeb, PRLeap. These sites distribute press releases to major news outlets and syndicates.
F, Email newsletter directory submission
Find email newsletter directories you can get the value from advertising in the newsletter and then benefit from the link in the website archive.
Some newsletter directories:
Ezine-Universe. com, Zinos. com, BestEzines. com, InfoBot. net, LifestylesPub. com, . . .
G, Buy one-way links
You can also buy links from high ranking sites. It can bring you some traffic and increase your page rank but have to pay for linking back from $10 – $200 monthly depending of the pagerank and position of your link on the website. Quality text links ads you can get from textlinkbrokers. com
There are lots of link brokers out there waiting to sell you a link from a high ranking site. These may have value but I like to look for well established, relevant newsletters that sell ads AND archive past issues on their website
H. Beware of Link Farms you may often heard about getting thousands links but it is not effective and that’s not the way to go.
2. Reciprocal Link Building
The easier way to getting links is asking website owners or webmasters for link back to your website for their link. Always put their link to your website before you asking for a links exchange. It’s harder to say no when you link them back.
To find your competitors backlinks in Goggle, MSN and Yahoo type the following:
Link:www. yourcompetitorwebsite. com try to get backlinks from these sites
Let’s see how to find another link partners in search engines:
“add url” “your keyword”
“submit url” “your keyword”
“submit link” “your keyword”
“your keyword” “link exchange”
Quality reciprocal links you can find by typing the previously mentioned queries in directory. yahoo. com and dmoz. org.
Link popularity building is not an overnight process; it has to be doing properly, continuously, day by day or week by week. You may use some link building software, but when you build links always vary the link building techniques and after 3 6 months you will see how your link popularity and traffic are increasing. You can check your link popularity at http://searchengineoptimization-submission. com/link_populariry. php

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Latest Free Seo Tips as SEO Introduction

December 28th, 2009 admin No comments

If you want to increase your presence on the websites, we also offer specific insights on the world of Search Engine Optimization, we must therefore start with the broken introduction to the Seo Services. In the current age of your online site is just one way to achieving your brand on the Internet, it is incredibly easy to get online, but once you are online, you probably encounter a dilemma, where are the visitors? There is no doubt that you have joined the millions of sites that fall into the abyss of the search engine, if you are lucky enough to get listed by them. You can not think search engine positioning affects you but if you own or operate a website, it is possible. If you have any ambitions for your website, you must respond to this role increasingly important webmaster.

Optimizing search engines is more than making good rank your site in the major search engines, it is seamlessly integrated into your page design your visitors without even realize exists. SEO is a task that goes on all SEO Expert need to undertake in order to maintain reasonable positioning in the search engines and receive subsequent traffic it brings. A common mistake that many people make is to optimize their site once, and believe they can keep a row, it may be true for certain keywords obscure but there is so much information circulating around the ‘Internet that there will always be someone ready to take your On site for the standings.

It is important to remember the complexity of the algorithms search engines use to determine your position to calculate thousands of different factors, you can not count on to keep ahead of the game. SEO assistance you provide indepth view in the world of search engine positioning, we broke it in easily digestible sections that you can move your site inch by inch. A disadvantage to maintain your site in the public eye is that it requires a constant effort, but if you plan to sell a product or maintain your active site, it is certainly worth it.

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